JAZZ SHOW BEAUTY IMAGEI’ve known Jazz all my beauty life, for the past 15 years. She’s hard working, fun, creative and a strategic thinker and PR whizz. Here, Jazz shares some of her favourite products, salon services and tips and advice on how she navigated and succeeded in her PR career.




What’s your job title and can you please name some of the brands you have worked with in the past? 

My current job role is Head of PR for SHOW Beauty (Global), in the past I have worked as Head of PR for Benefit Cosmetics, PR Manager roles at Guerlain & Crabtree & Evelyn as well as junior PR roles at L’Oreal for Lancome & Maybelline & Garnier (where I first met Ateh!)

What does a typical work day look like for you?  

So I’ve started to wake up at 5.30am to have a good two hours to fit in some meditation and breakfast with my husband and then getting ready for work without rushing. I leave the house just after 7.30am to aim for an 8am train. I then either walk to the office or to my meeting. My meetings can vary from seeing Press, Bloggers, Retailers, Hair Stylists, Agents, VIPs or another Brand. Between meetings when I’m at the office my time is split between completing press enquiries, creating social media content, planning ahead for PR activities, managing my PR executive, conference calls with global PR agencies and retailers as well as internal meetings with my CEO or colleagues. The company I work for now is the very best when it comes to taking your lunch hour, leaving on time and encouraging fitness with access to gym and yoga classes, I’m trying to do some sort of work-out most days after work unless there is an evening event, this could be an awards ceremony, a reader event, a launch, an industry event. I usually don’t make personal plans Monday – Thursday, I keep that for Fri-Sun.

How did you get into the Beauty Industry ?

When deciding which sector to work in, it made sense to work in a business that I feel passionate about, back then and still to this day ‘beauty’ is something that my female friends, family, colleagues and I relate to every single day, so to me it felt good to work on brands that appealed to me personally. My first point of call when I graduated was a pro-active approach to L’Oreal and that’s where my career began. At that point it was about my approach rather than who I knew.

What has been your career highlight so far?

Setting up Benefit Cosmetic’s first ever in-house UK PR Department, which has lead me to the role I’m in now for SHOW Beauty and also getting to work with brand founders and/or their family members in their home towns (France, US, Bahamas) that always felt special

What advice would you give to someone today, trying to get into the industry? 

Did you always want to be in Beauty? If you are passionate about beauty, there are so many routes into the industry – Management, PR, Marketing, Sales, Training, Merchandising, Finance, HR, Artists, Therapists, Product Development, Design, Admin – the list is endless, identify your area of expertise, list the brands that ideally appeal to you and if they are not looking for your skill set at the moment in time, be proactive, make contact with the right stakeholders, this is the only way to create opportunities, I didn’t have the advantage of social media when I started out, it was a traditional letter through the post to ‘whom it may concern’ and wondering if it had been received, read and replied to, whereas now social media makes it so easy to connect with the right people.

What beauty tips and tricks have you learnt since being in the industry? 

It’s all about groomed brows, hair and nails plus a glowing complexion – without those I lack confidence and feel incomplete. Daily musts are – eye cream, nail oil and hand cream. The best tip I’ve learnt is how to fill, shape and define brows, I thought that because I had dark thick brows, filling them in and defining them with product wouldn’t make a difference until I tried it and it changed the way my face looked in a great way. I’ve also learnt that happiness, health, diet, exercise and rest play just as much a part in beauty as does make-up, skincare and haircare.

What’s in your make up bag? 

Guerlain Parure Compact Foundation in Beige Naturel in 03, £39.50, www.guerlain.com, Chanel Powder Blush in 71 Malice, £31, www.chanel.com, Shavata Brow Perfector, £21, www.feelunique.com, Benefit They’re Real Mascara, £19.50 & Push up Eyeliner, £18.50, wwwbenefitcosmetics.co.uk, selection of Revlon Lip products, Color WOW root cover up, £28.50, www.spacenk.com, Tom Ford Black Orchid Eau de Toilette, 30ml £45, www.selfridges.com, SHOW Beauty Decadence Hair Fragrance, £55 & Mini Premiere Finishing Spray, www.net-a-porter.com.

What hair care and styling products when you want to go full on glam -do you love and why?

For me full glam hair is either a big blow dry, the more volume the better, or hair-up for the most glamorous, elegant and sophisticated events, especially when I’m wearing an indian outfits. For volume and bounce, I’m in love with my SHOW Beauty Hair Collection, especially the Lux Volume Mist, £35 Lux Volume Mousse, £30 and the Premiere Finishing Spray, £30. For hair-up or half up, SHOW Beauty’s Working Texture Spray, £30, www.net-a-porter.com is great for making hair do exactly as you wish!

What would you tell your 21 year old self- from what you have learnt? 

You can never network enough in this industry, relationships are everything from when you are junior and starting out to when you’re more senior at the top of your game

What are your favourite skincare/make up and beauty products, especially for work? 

As well as the products listed in my make-up bag which are my everyday essentials for work, I love NUDE Skincare, Benefit Big Easy BB Cream in Beige 05, £28.50, Hoola Bronzing Powder, £23.50 and Fake-up Under Eye Concealer, £18.50. For special occasions, I love Benefit’s Sunbeam, £19.50 and Powder Shadows, Guerlain Meteorites collection, £40, Chanel Lip Glosses and Guerlain L’Or Primer Base, £44.50 and Terracotta Moisturising Bronzing Powder, £35.50. Body products wise I love Balance Me, Origins, Neals Yard, Molton Brown, India Hicks Island Living, www.crabtree-evelyn.co.uk.

What hairstyle are you rocking at the moment and how do you maintain it?

Signature Blow Dry by SHOW Dry once or twice a week, maintaining with SHOW Premiere Dry Shampoo and Finishing Spray and an invisibobble, £3.75, www.feelunique.com for when I’m at my desk or at home!

Who is on your beauty speed dial for salons, treatments and facials, manicure, massage, brows appointments and why do you love them?

SHOW Dry for blow dries, www.showdry.com, Shavata for Brows, www.shavata.co.uk CND Shellac Manicures wherever available, Aveda in Westbourne Grove for a massage, www.ginaconway.co.uk, Dr Nigma Talib at Body Works West, www.bodyworkswest.co.uk for skincare advice.

Who are your favourite fashion designers and why- what do you typically wear to work? You always turn it out! 

I prefer spending more on bags (Mulberry, Anya Hindmarch) shoes (LK Bennett, Prada) but usually happy with high street for my every day clothes especially Zara. I have some of my favourite items of clothes or accessories by Louis Vuitton, Marc by Marc Jacobs, Donna Karan, Dior, Burberry, Matthew Williamson, Ralph Lauren, Alberta Ferretti, Anna Sui.

Are there any products you find hard to buy such as concealer or foundation? 

As I’ve got older I feel make-up brands have started branching out with shades, so I don’t remember the last time I found it challenging to find the right shade, my skin isn’t pale or dark so something in between usually works, sometimes might need a little warming up with blusher/bronzer/highlighter.

What was some of the first make up you ever bought and who was your beauty icon growing up- who did you look up to as an Asian teen?

As an Asian teen I always looked up to bollywood actresses as my beauty icons, especially Aishwarya Rai who started off as Miss World, wanting to create those captivating eye looks, dark lips and flawless skin, my first products were Rimmel Black Cherry Lipstick, www.boots.com and Translucent Powder followed by L’Oreal Paris Mascara & Liquid Liner, www.loreal-paris.co.uk.

Who’s your beauty icon and why?

My beauty icon now is my Mum, she’s 59 but looks like my sister, has the most incredible skin and since I was a child has worn her make-up perfectly suiting each of her ages, I’ve never seen her un-groomed and to this day she tells me about the latest beauty product that does wonders.




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